Liz leads the development of IPI's marketing strategy by working closely with teammates, clients, content providers, and creative partners to develop effective plans focused on growing the audience for the company's products and services. She spearheads the tracking of key performance indicators and provides recommendations based on performance results. Liz also conducts kick-off meetings for proposal and presentation efforts to help ensure IPI's deliverables consistently meet client expectations, while maintaining consistency in the company's identity and branding across all marketing initiatives.
Liz has worked in the construction industry since 2003, beginning her career in onsite construction management for commercial and higher education projects exceeding $50 million. Her career later transitioned into marketing and business development, where she developed extensive experience in strategic client relations, business acquisition efforts, proposals, presentations, and corporate branding. Throughout her career, she has supported a variety of industries including industrial, K-12, higher education, infrastructure, and healthcare. Liz enjoys the challenge of helping companies enter new market sectors and achieve continued sales growth year after year. She earned a Bachelor of Science in Construction Science and Management with a Minor in Business Administration from Clemson University.
