Eliza Painter

ELIZA PAINTER

MARKETING MANAGER

RESPONSIBILITIES:

Eliza executes the digital media strategies, branding and graphic design for IPI. She evaluates and monitors online performance by analyzing key metrics and makes recommendations for continued improvements. Eliza develops and manages media and public relations plans for the company. She works closely with all departments to ensure standardization across all platforms, both internally and externally. Additionally, Eliza plans and executes all company events in addition to the planning of yearly tradeshows and conferences.

PROFESSIONAL EXPERIENCE:

Eliza has experience in various fields including accounting, retail, interior design, public relations and manufacturing. Prior to joining IPI, her experience included being an Account Executive at a public relations firm and a Marketing Coordinator at a textile manufacturer where she executed digital media strategies. She joined IPI as Office Manager while assisting the marketing team and later transitioned to the role of Marketing Manager full time.

OUTSIDE THE OFFICE:

Outside the office, I enjoy spending time in the mountains of North Carolina with my family. My husband and I stay busy with house projects and planning the next place to travel!