Liz Rhoads

LIZ RHOADS

Director of Marketing

RESPONSIBILITIES:

Liz leads the development of IPI’s marketing strategy by working closely with teammates, clients, content providers, and creatives to develop effective plans focused on growing the audience for our products and services. She spearheads the execution of tracking key performance indicators and makes recommendations based on those results. She conducts kick-off meetings for proposal and presentation efforts to ensure IPI’s deliverables are always meeting client expectations. She is also responsible for ensuring the company’s identity remains consistent throughout all marketing efforts. Liz also focuses on branding, social media, graphic design, and other efforts as needed.

PROFESSIONAL EXPERIENCE:

Liz has been working in the construction industry since 2003, focusing the beginning of her career on onsite construction management of commercial and higher education construction projects over $50 million. Eventually, her career path took a transition into marketing and business development with a focus on strategic client relations and acquisitions, proposals, presentations, and company identity and branding. During this time, she served a variety of industries including industrial, K12, higher education, infrastructure, and healthcare. She enjoys the challenge of helping a company enter a new market sector and achieve sales goals year after year.

ORGANIZATIONS AND MEMBERSHIPS:

• Society for Marketing Professional Services (SMPS), American Marketing Association (AMA), United States Green Building Council (USGBC)

OUTSIDE THE OFFICE:

Outside of the office, I enjoy spending time with my husband, Tripp, and son, Henry. We go hiking and golfing, but really like going to the lake to spend the day or weekend. I also love a good workout or tennis match. Most weekends you can find me spending lots of time in the kitchen baking tomato pies!